Tucked inside, you'll find fountains, restaurants, and shopping to spare. 5. Golden Resources Mall: 6,000,010 sq ft (557,419 m²) Beijing is one of the biggest cities in the world, so it makes sense that it's home to one of the biggest malls. 0. Our city has five big shopping malls. Are There are five big shopping malls in our city. 1. The Central Tower is the tallest building in this city. Is No building in this city is th short. 2. the Central Tower. I'll consider it carefully and give you an answer next week. over Ill […] These days, the robotic machine has been replaced for human jobs because of the technology revolution. Many industries removed employees and introduced computers based services. I strongly believe that Some jobs can not be done through an automated system. This essay will discuss the positive and negative aspects of the argument. 5 Big Shopping Malls in the City: 1. Big Bazaar: Big Bazaar is a chain of supermarket in India. There are 214 stores across 90 cities including Bhubaneswar. The shopping mall offers a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Pune city has 11 best malls i.e. Phoenix Marketcity, Seasons Mall, Amanora Mall, Westend Mall, The Pavillion, SGS Mall, Kumar Pacific Mall, Royale Heritage, City One, Elpro City Square, 99 Avenue Mall. For more information about India's malls go to punnaka dot com & read blogs. 16 Jul 09. Shopping in a big city is better since you can find everything there, but everything is commercialized and are expensive. You have to travel several hours away just to get into a bigger city. In a small city, not everything is available and it is cheaper though compared to other places. 1 person likes this. W4e1Q. The continent needs places where anyone can picnic, hang out or even protestThe shopping mall was invented, nearly 70 years ago, in America. It was then copied in Europe. Yet Asia has inarguably made the shopping mall its own. Eight of the world’s ten biggest malls are in the region; exclude China and five still remain, all in South-East to this story. Enjoy more audio and podcasts on iOS or browser does not support the glass-and-concrete malls sucking city dwellers indoors mark a huge architectural and cultural break. Until near the end of the 20th century, the region’s monumental architecture was dominated by imposing projections of imperial, communist or newly minted post-colonial state power think of Beijing’s Forbidden City and Tiananmen Square, Lutyens-era New Delhi or Sukarno’s reshaping of Jakarta, with wide avenues and imposing government buildings. What will future archaeologists, then, make of the vast retail boxes jutting out of Asia’s urban sprawl?They may divine Asian antecedents. In early 20th-century Japan, the development of railways made terminuses the natural place for multistorey emporiums that blended shopping with entertainment and even culture exhibitions of exquisite kimonos, lacquerware, pottery or woodblock prints designed to appeal to a burgeoning middle class. Just as many of Tokyo’s posh department stores were built by railway companies, so today one of Hong Kong’s big mall developers is the public-transport operator. Passengers are whisked effortlessly from the platform to the mall the densest conurbations, the concept goes a step further. Various malls are connected by underground tunnels or, more dramatically, sky-bridges. Discouraged from ever touching the ground outside, you float for miles through elevated rivers of retail and entertainment bliss, sampling shops, eateries, cinemas, exhibitions, play areas, skating rinks and even parks. High-rise housing blocks also connect, allowing residents to descend to heaven. Here is a safe space for multi-generational families or friends to gather. Bangkok is one example of the trend. Singapore is an apotheosis of sorts, a republic of Banyan is, by profession, a flâneur in Asia. And despite notable improvements in public transport, an invariable consequence of mall-building is to wrap developments in ever-widening networks of highways and approach roads. Heavily discriminated against is the pedestrian trying to cross the city at ground is the flâneur nourished once inside the pleasure domes. There sit the same store brands and the same eateries though if you are lucky you may be able to sit “outside” under plastic palm trees. Artificial light replaces the natural kind, an intentional disruption to circadian rhythms to keep you trapped in mall-time. Less heaven than inescapable purgatory. In the malls along Singapore’s Orchard Road, getting out is a challenge. You pop your head above ground like a marmot, to find that you are in the wrong place. No choice but to return to the mall and wander about for another be fair, malls offer shelter from the heat and humidity one Hong Kong colleague hates malls except from May to October, when the weather is at its most oppressive. But try napping on a bench, if you can find one. A security guard will soon be nudging you awake. All this points to a glaring, if little mentioned, feature of Asia’s malls. Though supposedly open to all, they are pseudo-public spaces at best. In India officious guards keep out anyone but the upper classes, unless they are employees or carrying someone’s bags. Everywhere behaviour is circumscribed by the unpublished by-laws of private developers. People in power surely approve of malls’ anaesthetising effect upon political expression. If true civic space and accountability existed in abundance outside the malls, it would not matter. But governments too often give politically well-connected developers cut-rate land, eating into scarce public space. In Manila the biggest malls sit in surreal, first-world developments that are a self-enclosed world away from nearby slums, poverty and violence. Manila’s elites, who live in these developments, are notoriously unconcerned with confronting the city’s huge the pandemic mark peak mall? In many, footfall is returning only slowly. Shopping is moving fast online. In South-East Asia tax perks and easy money have encouraged a mall surfeit, with hulking carcasses now rotting across the cityscape. Future archaeologists will wonder why 21st-century urban planners thought shops needed so much space, and people so more from Banyan, our columnist on AsiaAbe Shinzo still looms large over Japan May 28thIndia’s politicians have figured out how to turn welfare into votes May 21stThe Taliban crave recognition but refuse to do anything to earn it May 14thThis article appeared in the Asia section of the print edition under the headline "Incredible hulks"Asia June 4th 2022Imran Khan is jeopardising Pakistan’s attempts to fix its economyKazakhstani voters may revoke their ex-president’s vast privilegesChina’s e-sports players are challenging South Korea’s dominanceRodrigo Duterte’s drug war pushed poor families deeper into penuryVietnam is leading the transition to clean energy in South-East AsiaThe luxury of Asia’s malls is no substitute for genuine public spacesFrom the June 4th 2022 editionDiscover stories from this section and more in the list of contents Explore the edition Best Shopping Malls and Centers in Montréal Shopping in Montréal A Real Pleasure, and a Key City Attraction Like most other things about Montreal, shopping is also a pleasure. From pleasant shopping streets that span at least eight city blocks and include trendy bars, restaurants and cafes with friendly staff to local markets and specialty craft shops, you'll find everything you need and want right here. No visit to Montreal is complete without at least one shopping excursion. In fact, choosing to visit Montreal specifically for the shopping experience isn't a bad idea. In other major cities, your best option is often a large, overcrowded shopping mall and while those exist in Montreal, they're not your only option. From all the shops, stores, boutiques, ateliers and markets in the city, 10Best narrows the options to those places with the most appeal and the best offerings. We deliver a carefully vetted selection to let you explore Montréal shopping on your own. If your time here is really tight and you don't have the leisure to take it all in, we present our Best Shopping list for Montréal. All of our suggestions are easily accessible from downtown either by foot or public transportation. Montréalers take their shopping seriously and there are hundreds of place to look for the perfect outfit, pair of shoes, accessory or something for the home and hearth. With so many choices, where do you begin? 10Best has narrowed it down to the best shopping areas to get you started on your shopping spree in Canada's fashion capital. Photo courtesy of Bonjour QuebecLooking for a fashion bargain? Then head over to Plaza St. Hubert Street where over 400 merchants are gathered underneath the famous green awnings. Glitzy club wear and prom dresses figure prominently here and you'll find plenty of wedding dresses too. Founded in 1954, it's where serious shopaholics gather to find fantastic bargains on shoes, brand name clothing, formal wear, jewelry, lingerie, perfume, cosmetics, knick-knacks, electronic goods, games, textiles and food. There are also terrific restaurants and cafes along this street where you can refuel. The quality varies widely so pay careful attention to be sure to get the best value for your shopping dollar. Recommended for Shopping Malls and Centers because It's one of the better bargain areas of north Montreal for the careful shopper. Sherel's expert tip Take the subway to the Jean-Talon, Beaubien or Rosemont stops to reach the Plaza. Read more about Plaza St Hubert → Photo courtesy of Boutique Seconde Chance. Photo by Danny Lapierre. Courtesy of Tourisme may be famous for its nightlife but Montréal's Gay Village also has some fun shops to visit. Stroll along Amherst Street to visit some of the quirky vintage shops such as Frip Frap selling anything that's worth buying. It's got quite the collection of retro tables and chairs. Second Chance is another vintage store selling popular items from the 50s, 60s and 70s. Visit for some heavenly men's fashions or KAVIEART for collectibles made by Quebec artisans. The notorious Priape is an adult store famous for its wacky window displays. When you tire of shopping, head to the good selection of restaurants, cafes and bars. Recommended for Shopping Malls and Centers because The Gay Village has a great collection of vintage shops. Sherel's expert tip Parking is a challenge in this neighborhood so take public transportation or grab a cab. Read more about Le Village Gai → Photo courtesy of The main foyer. Photo courtesy of Complex DesjardinsStrategically located in front of Place-des-Arts and the Place des Festivals, the Complexe Desjardins houses 110 stores, a hotel, food court and several restaurants. You'll find the usual big brand names, a few bargain stores and some specialty boutiques. What makes this shopping center so attractive is the vast public plaza filled with natural light and plants where concerts, events and presentations are held throughout the year. During the Jazz festival, shows and workshops take place here. It's connected to the Underground City and within walking of the Quartier des spectacles Entertainment District, Chinatown, Ste Catherine street and other attractions. Recommended for Shopping Malls and Centers because Where else can you skate, shop, eat and take in a show all in one place? Sherel's expert tip There's free WiFi access throughout the complex. Read more about Complexe Desjardins → Photo courtesy of Marche Bonsecours. Photo courtesy of Vieux-MontrealThe beautiful domed tower of the historic Marché Bonsecours is one of the most recognizable buildings in Old Montreal. It shares the same name as the nearby church. In the past, this building has served as a public market, a concert hall, Montreal's city hall and even the Parliament of Lower Canada. It became a permanent public market in 1859 and remains a popular spot renowned for housing 15 artisan boutiques highlighting Québec artists, designers and artisans. Look for original creations from members of Le Conseil des métiers d'art du Québec Québec's Craft Council. Enjoy a great selection of cafés, bistros and restaurants as well. Recommended for Shopping Malls and Centers because It's the best place to pick up original, high-end Quebec designer goods. Sherel's expert tip Bonsecours translates roughly to good help or safe harbor and was one of the first buildings spotted by sailors arriving at the port of Montreal. Read more about Marché Bonsecours → Photo courtesy of St Catherine at Peel Street. Courtest of Tourisme Catherine is one of the largest stretch of retail stores in Canada with access to over 1,200 merchants. Designer boutiques have sprung up in the area and attract well-to-do professionals and fashionistas alike. The district is especially popular with English-speaking residents and visitors. Montréal's iconic stores such as La Baie, Ogilvy, Simons, Holt Renfrew and Birks can be found here alongside the Eaton Center, Complexe Les Ailes, Place Montréal Trust, Les Cours Mont-Royal and the famous Underground City. Faubourg Ste. Catherine has a great food court and small market with speciality stores. Close by is the Les Ailes de la Mode,the 40-million-dollar shoppers' paradise. Recommended for Shopping Malls and Centers because It has the largest collection of big box stores in Montreal and is a favorite downtown street for shoppers. Sherel's expert tip The main drag of shops starts at Atwater Street. Head east along Ste Catherine for all the major shopping centers and stores. Read more about Ste-Catherine Street → Photo courtesy of Montreal Trust Underground City by Stephan Poulin. Courtesy of Tourisme winters are long and cold and summers short and hot, so it makes sense that a whole complex of indoor shopping has evolved. The Underground City is 19 miles of tunnels connecting over 60 commercial complexes and residences. Close to half a million people use the Underground city daily to access hotels, shopping malls, banks, corporate headquarters, museums, university buildings, seven metro stations, two commuter train stations, and the Bell Centre hockey arena. There are 120 above ground entrances and once below you can access Place Bonaventure, Windsor Station, Les Cours mount-Royal, Place Montreal Trust, the Eaton Centre, Place de la Cathedrale, Complexe Les Ailes de la Mode, the Stock Exchange Tower and the World Trade Center. In 2004 the Underground City was rebranded and given the name RESO/ La Ville Souterraine. Leave your winter coat back at the hotel, head underground and shop 'til you drop. Recommended for Shopping Malls and Centers because This underground shopping center is particularly lively during the cold winter months when shoppers seek shelter. Sherel's expert tip The name RÉSO is a homophone of the French word réseau or network of tunnels. Read more about RÉSO or La Ville Souterraine → Photo courtesy of Corner store. Photo courtesy of L'avenue du Mont Mont-Royal Avenue is the main street through Montreal's Plateau area. It is well known for its many "friperies", stylish second hand shops where you can design the "Montreal look" that has made the city famous as Canada's fashion center. There are over 300 merchants along this street, all selling something off-beat and unique. Shop for reasonably priced original products, cool hats and jewelry, great shoes, music, books and other accessories. Mount-Royal Avenue is a great place to rent or by a bike and to find some good restaurants including vegetarian places for lunch, dinner or just a coffee and pastry to keep up your shopping energy. Recommended for Shopping Malls and Centers because Mont-Royal Avenue is a scenic shopping street running through one of Montreal's favorite neighborhoods featuring 300+ merchants. Sherel's expert tip Apres shopping, continue west along Mont Royal and you'll end up at the mountain and Mont Royal Park. Read more about L'avenue du Mont Royal → Photo courtesy of Boutique M0851 by Mario Melillo. Courtesy of Toursime 1792, "The Main" has been the dividing line between the east and west sides of Montreal. Saint-Laurent Boulevard, "the Main" is by far the busiest street in the city and the commercial hub of Montréal. The mélange of cultures here is reflected in the crazy mix of stores. There's everything from the high-end to the low-end in fashion, home furnishing, jewelry, books, music, collectibles and shoes. If you're in town for the sidewalk sales, held in the spring and fall, you're in for a shopping frenzy of bargains galore. The Main is also a great place for eating, drinking and dancing. Recommended for Shopping Malls and Centers because Both sides of Montreal come together here to shop, eat, drink and dance. Sherel's expert tip It's best place in the city to pick up foods from around the globe. Read more about Boulevard St Laurent → Photo courtesy of Rue St Denis on a sunny afternoon, Courtesy of Tourisme MontrealAlong with great shopping, Rue Saint-Denis is the city's best hangout for drinks on the many patios while watching trend - setting locals. Take a walk between Mont-Royal Avenue and Sherbrooke Street and you'll be visiting the epicenter of Canadian trendy and hip fashion with many boutiques offering the latest from top Quebec's designers. You'll also find unique decor and wares for the home, exclusive cosmetics and perfumes, unique jewelry, books and music. This is also where shoppers gather for breakfast,lunch, dinner and drinks especially when the weather is warm and sunny. Evenings, when stores stay open late, is a good time to shop before heading out to the dance venues. Recommended for Shopping Malls and Centers because It's one of the best places to find Quebec designer fashions at great prices. Sherel's expert tip North of Sherbrooke look for trendy boutiques while the south end comprises the Latin Quartier with hip bars and restaurants. Read more about Rue St Denis → Photo courtesy of The food court. Photo courtesy of Ville Place city within a city, Place Ville Marie is a large shopping complex in central lights you see sweeping across the night skies come from the rotating beacon on its rooftop. The center allows visitors direct access to key subway stations, the South Shore bus terminal, and the Windsor and Central train stations. Two major hotels are also linked to Galerie Place Ville Marie the Fairmont Queen Elizabeth and the Hilton Montreal Bonaventure. Comprising an underground shopping plaza,it's known locally at PVM. You'll find over 80 upscale boutiques and stores offering ready-wear-collections and high-end products as well as a food court and several good restaurants. A clever cruciform structure designed by the Sino-American architect, Ieoh Ming Pei allows natural light into the center of the building giving the plaza a light and airy feel complimented by notable pieces of public art. Recommended for Shopping Malls and Centers because This shopping center links visitors to the McGill and Bonaventure subway stations, the South Shore bus terminal, and the Central train station. Sherel's expert tip Allow at least several hours here to take in all the shops and to appreciate the intricate design features and public art. Read more about Place Ville Marie → Sherel Purcell is a travel writer who specializes in golf, Montreal and Quebec, contemporary art, cycling and food and wine. Her articles appear on USA Today's 10Best, Aol, Matador,... More About Sherel taller thanIs as tall as it over the worst hotel on with your work more exciting than 6.→As interesting as this one 7.→The noisiest student in the school 8.→Read a less interesting book than this one 9.→City in Viet Nam more ’ livable ' than Vung Tau City 10.→changed since the 1990s chúc bạn học tốt!!!!!Hãy giúp mọi người biết câu trả lời này thế nào?starstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstarstar5starstarstarstarstar1 vote Officially shopping malls are defined as “one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit.”1 Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. In recent decades, the concept of the shopping mall, which has its origins in the and became a full-blown modern retail trend there in the post-WWII years, has proliferated across the globe. The five largest malls in the world now reside in Asia. China’s New South China Mall in Dongguan stands at the top of the heap with million square meters of space. Despite its ubiquity, the mall as it’s been conceived for the last half century is at a critical inflection point. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives. No longer are they primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. The trends helping to create this change include changing demographics, such as an aging population and increased urbanization, which means more people living in smaller spaces and a greater need for public spaces in which to socialize and congregate. In this environment, malls offer a welcome watering hole, especially in cities where other public spaces are not safe. Sustainability concerns are causing some consumers to prefer mixed use developments where they can live, shop and work all within walking distance – instead of having to get into a car and drive to a crowded suburban mall. The growing middle classes in Latin America and Asia maintain a strong association between consumption and pleasure, driving the need for more engaging shopping experiences. And finally, the e-commerce revolution and the rise of digital technologies are fundamentally reshaping consumer expectations and shifting the function of stores toward useful and entertaining customer experiences. As these trends advance across the global stage, they are forcing mall operators to rethink how they conceive and operate their properties. This identity crisis is most intense in the the country that pioneered malls and has the most malls per inhabitant. Thanks to a continued economic slowdown and rapid advance of the digital revolution, the mall industry is retracting and facing high vacancy levels. Websites such as collect pictures of weedy parking lots and barren food courts, and try to explain how once-thriving shopping centers began to spiral downward. In the face of these considerable challenges, malls are seeking to stay relevant, drive growth and boost efficiency. We see successful players investing along three key fronts. 1. Differentiating the consumer offering, with a focus on experience and convenience. Online shopping provides consumers with ultimate levels of convenience. Malls will never be able to compete with the endless product selection, price comparisons and always-on nature of online. Nor should they try. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers. Innovative malls are incorporating value-added elements that attempt to recast the mall as the new downtown, including concerts, arts centers, spas, fitness clubs, and farmer’s markets. These services provide a level of leisure and entertainment that can never be satisfied online. Xanadu, a mall 30 km from Madrid, for instance, has gone out of its way to provide the means for parents to spend quality time with their children. The mall features a ski slope, go karts, balloon rides, bowling and billiards. Similarly, the Mall of America in Minnesota has an underwater aquarium, a theme park, and a dinosaur walk museum. In Brazil, for instance, a new focus on leisure and entertainment is already driving growth. Revenue coming into malls from these offerings grew 41 percent in 2013 compared to 2012. An emphasis on fine dining and events is also helping to make malls the hub of the local community – a place to share quality time with friends and family, not just wolf down a meal at the food court. The King of Prussia Mall, located 30 km from Philadelphia, has a Morton’s Steakhouse and Capital Grille. The Crystal Cove shopping center in Newport Beach, CA has more than a dozen upscale restaurants, including Tamarind of London and Mastro’s Ocean Club. On the tenant mix front, innovative malls are strategically rethinking the types of stores that consumers will respond to. Anchor tenants that drive traffic are still key, but we also see a new emphasis on a curated mix of smaller stores that add a sense of novelty to the mall offering. Additionally, some malls are making greater use of temporary, flexible spaces that can accommodate different stores over time. Pop up stores, showroom spaces and kiosks provide customers with a sense of the unexpected and give them a reason to treasure hunt. Finally, malls are overcoming the commoditization problem by focusing on specific consumer segments and/or creating specific zones within the mall that allow consumers to find an area that caters to them. In the Dubai Mall, for instance, “Fashion Avenue” is an area dedicated to luxury brands and services tailored to the upscale customer, including a separate outside entrance and parking area. In the 7-story CentralWord mall in Bangkok, home décor is on the 5th level, technology on the 4th, and fashion apparel on 1-3. This approach also represents a way for malls to ensure that customers don’t get lost inside the ever increasing square footage of malls. 2. Transforming the mall experience by leveraging technology and multichannel strategies. The digital transformation of retail is not all bad news for malls. On the contrary, it presents new opportunities for malls to engage consumers throughout their decision journeys. There are three primary ways in which malls are leveraging technology First, they are extending their relationships with customers to before and after the mall visit. This is about engaging customers through compelling content and creating deeper bonds with them through social media and proprietary sites and apps, as well as loyalty programs. Social media can be used, for instance, to create buzz about new tenants or solicit ideas from consumers about ideas for new stores. One mall company has utilized segmented Facebook communication to speak to different communities, such as different geographies or interest groups or specific malls. Mall loyalty programs can provide the means for malls to establish a direct relationship with customers that goes beyond each visit to the mall, while allowing malls to collect precious information about customers. Just like retailers, malls should reach out to their customers with customized offers, gift ideas and other targeted advertisements based on real time intelligence and location-based marketing. While malls face the challenge of not having direct access to shopper purchase data, this can be overcome by inducing shoppers to use their smartphone to scan purchase receipts in exchange for points that can be redeemed for concerts tickets, books, discount vouchers for participating merchants, free parking or invitations to events a fashion show. Alternatively, technologies such as face recognition, location-based mobile ads, and beacons are already being successfully applied in order to identify and establish targeted contact with repeat customers. Such technologies are also valuable for gathering consumer behavioral data from which malls can glean useful insights. Secondly, malls are using technology to transform mall usability as a means of improving customer satisfaction. There is ample opportunity for malls to decrease customer pain points, while simultaneously creating entirely new delight points. Technology, for instance, can be used to address one of the biggest challenges shoppers face at the mall – finding parking. Sensors located in parking lots detect how many spots are available on each level and give visual indicators to drivers. Once within the mall, mobile apps can offer quick, easy guides to help shoppers find what they’re looking for at today’s increasingly large and multi-level malls. Thirdly, malls are utilizing digital capabilities to take the shopping experience to the next level. It critical for malls to take a more active role in shaping the shopping experience, either by acting more like retailers or by partnering with them. Mall players are experimenting with a variety of different business models to make this happen, but there are no certain winners yet. To introduce elements of e-commerce into the mall, Taubman partnered with Twentieth Century Fox to put virtual storefronts – “Fox Movie Mall” – in at least 18 luxury malls. There, shoppers can purchase movie tickets by scanning a QR code with their smartphone. As the barriers between online and offline blur, some mall operators are venturing into online with a complete virtual mall offering. In 2011, the Australian mall company Westfield launched an online mall and later a mobile app with 150 stores, 3,000 brands, and over 1 million products. The company collects a small listing fee from merchants, as well as a commission of between 20-30 percent on every sale. Driven by the knowledge that 60 percent of the billion annual shoppers in its malls use mobile devices, Westfield also created a research lab located in San Francisco, with the mission of finding technology applications and services that can further enhance the retail experience for both shoppers and retailers. 3. Exploration of new formats and commercial real estate opportunities. The most innovative malls today look nothing like their predecessors. Although location remains the key real estate consideration for malls, a differentiated design and structure is increasingly important. Open air malls go a long ways toward lending an atmosphere of a town center, especially when they incorporate mixed use real estate. Many of the malls being built in urban areas are open and fully integrated with the landscape. The Cabot Circus Shopping Centre in Bristol, England, for instance, has a unique shell-shaped glass roof that’s the size of one and a half football fields. Incorporating environmental sustainability considerations, the mall is accessible by public transportation and features a rainwater harvesting system. Even malls that are enclosed are now incorporating more natural ambiance into their design, installing plants and trees, wood walls and floors, waterfalls, and lots of glass to let in natural lighting. Such elements help malls better blend in with their surroundings. It is critical that malls be about much more than stores. We see the mix of tenant/public space moving from the current 70/30 to 60/40, or even 50/50. When this happens, these expanded public spaces will need to be planned and programed over the year much like an exhibition. They will be managed more like content and media, instead of real estate. Mixed used developments offer consumers an attractive, integrated community in which to live, work and shop. They also serve to generate additional traffic for the malls while maximizing returns on invested capital. Other commercial real estate opportunities that can add alternative revenue streams are hotels, office buildings and airports. Lastly, outlets malls are an increasingly popular alternate format in more mature markets such as the particularly after the downturn of the economy, and they have been a key driver of growth for many players. In emerging economies like Brazil, outlets are also gaining attention and we see mall operators experimenting with this format as a means of attracting price conscious consumers and deal seekers. Implications for malls Although these trends are expressing themselves to varying degrees in different markets around the world, we believe they are relevant globally and should be taken to heart no matter where mall companies operate. There are three strategic considerations that players should understand when figuring out how to best react. 1 Evolve the offering by defining a clear value proposition for both consumers and retailers, anchoring it on deep consumer insights and bullet-proof economics. Among the large universe of options for enhancing the customer experience, it is possible to identify initiatives that will be both ROI-positive and substantially boost the satisfaction customers have toward malls. To do this, mall players must first isolate and quantify the consumer touch points that are most responsible for driving satisfaction. Use these touch points to prioritize areas of investment and to design a cohesive customer experience program that will yield higher visit and/or spend rates, and ultimately greater consumer loyalty. 2 Increase productivity and efficiency of the current mall base through a strategic review of the tenant mix, taking into account consumer needs and retailer economics. This analysis should guide the management of rent pricing and overall commercial planning. On the cost front, the focus should be on strict management of direct and indirect costs, combined with operational efficiency, which is critical for successful customer experience transformations. 3 Think surgically about where and how to grow in a way that won’t jeopardize returns. Focus on city clusters and regions that have distinctive opportunities for growth. This includes thinking purposefully about disciplined capex management and which formats are going to create the biggest impact, whether that’s traditional, multi-use, neighborhood or outlet. Executing against these considerations will often require that mall players develop new capabilities. Westfield, for example, has established a Digital Office group that reports to the CEO with the mission of spearheading digital initiatives across the organization. Other companies have created “customer experience” teams that are responsible for creating and integrating a unified vision of customer initiatives. Still others have created retail teams responsible for working on partnerships with retailers, or alternatively, operating retail operations themselves. The world of retail is changing dramatically, but the mall still can have a central role in urban and suburban societies. To avoid becoming what one chief executive calls a “historical anachronism – a sixty-year aberration that no longer meets the public’s needs,” mall operators must expand their horizons of what a mall can be. They must envision themselves no longer as real estate brokers, but instead as customer-facing providers of shoppable entertainment.

our city has five big shopping malls